Pawan Kumar
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The AZ Coffee logo is a custom wordmark crafted using the ‘Lucky Coffee’ typeface, chosen for its warm, retro-inspired curves and handcrafted feel. The typography communicates both approachability and artisanal quality, aligning with the brand’s focus on authenticity and community.
To ensure visual clarity and maximum impact, the AZ Coffee logo must always be surrounded by sufficient clear space. This buffer protects the integrity of the logo and ensures it remains legible across all applications.
Clear Space Rule
The minimum clear space around the logo is defined by the height of the letter “A” in the AZ Coffee wordmark. This measurement should be maintained on all sides — top, bottom, left, and right — regardless of the logo size.
No other graphic elements, text, or images should encroach on this space.
The color system is grounded in earthy, coffee-inspired tones to reflect warmth, richness, and comfort.
Beautiful design has the power to captivate audiences